NEWS RELEASE 23 Oct 2000 SPL has designs on designers Six striking images - each playing on a designer theme - are being used to front the latest advertising campaign by the Science Photo Library. The campaign, which is being targeted at designers, aims to show the creative potential of science imagery. Each of the six pictures selected has been matched to a "designer" tag. An intriguing picture of a snail shell is used to illustrate designer homes; a close up of facial hair shows designer stubble, and for designer babies there is an image of in vitro fertilisation. Pictures illustrating designer genes, designer drugs and designer clothes make up the set. The campaign material has been designed by Richard Adams of Richard Adams Associates. Maria Storey, Science Photo Library marketing and communications director, says: "We wanted to create an advertising campaign that appealed to designers and showed how SPL images can be used creatively. "The ads are essentially visual puns and we hope they will bring a smile from our audience," says Maria Storey. The Science Photo Library is independent, privately owned and the only one of its kind in Britain. SPL is renowned for its high quality picture bank of 120,000 images created by photographers, illustrators, scientists and medical specialists. For photographs please contact Maria Storey, Marketing & Communications Director, Science Photo Library, 327-329 Harrow Road, London W9 3RB Tel: 020 7432 1100 Fax: 020 7286 8668 www.sciencephoto.com back to Press Releases